4) What do you want people to do once they get on your website? This is the biggest and most important thing that you will want to have clarity about. It doesn’t matter how many people come to your website. If they don’t take the action you want them to take, then all of your efforts are lost. You will need to be clear about what action you want them to take and when. Make it as easy as possible for them to take that action and don’t make them work for it, or you will lose them. You should limit the number of things people can do on your website if you are using your website as a lead-generator, or to sell something from. The more choices you give them, the higher the chance that they will do nothing. Don’t give your visitors a ton of choices when they land on your website, or they will just leave.
Thus, how are they going to tell which sites are more popular and therefore, which sites should be shown at the top of their own search results when a person conducts a search for a particular topic (for a particular keyword)? Its obvious really. The main way they decide this is by looking at the backlinks each site has and ranking them – the site, accordingly.
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One essential, and frequently forgotten fact with keywords has to do with inner link structure. As far as incoming links, be sure to point them more towards your inner pages compared to your home page. But at the moment we will focus on interior linking structure. Needless to say you want to backlink your inner pages for reasons which will be clear in a minute. When one does that, subsequently it is those pages that funnel link PR to your homepage. For blogs, there’s one or more plugin that automatically builds links to related posts right after each post you make. You need to follow this strategy with HTML sites, as well, and it’s not difficult to link to your other pages within your site.
Create quality anchor text for inbound links. At one time, according to some SEO professionals, quality anchor text was an essential component of a well-ranked site. After all, this is the text the user opted to see by clicking a link on another site. Most SEOs still contend that quality anchor text is a highly significant, positive ranking factor. If not for spiders, for visitors clicking in as well. Obviously the text should be relevant to the destination page for best results; that’s where your on page optimization comes in to play.
Search for the main keywords and copy down the lists of related-keywords in a Notepad file. Dig 1 more level into each related keyword to find variations/extensions of the root keywords. These keywords are what we call long-tails. Example, “best online AdWords keyword research tools” is a long tail from the root keyword phrase “Adwords keyword research tools”.
Extra Tip: Use other relevant text related to surround your keyword with. Search Engines will sometimes penalize you for using a certain word or phrase to much.