As we discussed Search engine marketing is a way of promoting websites so that it will increase the visibility of your website and your website user can find it easily.
There is a lot more to it. But the tips I just gave you refer to on-page optimization. A good SEO training course will cover on-page and off-page optimization.
Create quality anchor text for inbound links. At one time, according to some SEO professionals, quality anchor text was an essential component of a well-ranked site. After all, this is the text the user opted to see by clicking a link on another site. Most SEOs still contend that quality anchor text is a highly significant, positive ranking factor. If not for spiders, for visitors clicking in as well. Obviously the text should be relevant to the destination page for best results; that’s where your on page optimization comes in to play.
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The major search engines are always changing the criteria for ranking a website. The one thing that will always remain constant, is good, flowing, readable content. Search companies are in the business of providing the best available content to their users. If readers stop getting the results they are after, they will use a different search engine. If users jump to a different search engine, the losing search engine will lose a lot of money. If you are using tricks to get your website ranked, the bottom will fall out any day now. The one constant theme for keywords is quality content. Good quality content will make everyone happy in the long run.
You’ll also be able to realize traffic that is more targeted because your site is categorized more accurately. You’ll have an easier time of it if you only use text in your link anchor text. This should be possible at all times but in case its not, then you should use a sitemap or at least second text navigation in your site’s footer. The bottom line is you need to have all your relevant site pages indexed in the search engines, and using text links will help get that done for you.
Selecting right keywords is not easy. There are some sources on the web where you can get search phrases related to the starting keyword. However, having this list is not enough. You need to filter out keywords that are rarely used and keywords that have too strong competition. For each keyword in the list you need to get few parameters that will help you to decide if the keyword is suitable or not. Doing this manually is possible but not practical. Professional keyword search research tools can help you to save a lot of time.
Short links – Make sure that your web page links are not only short, but rich in keywords. This would it easy for search engine bot to crawl all pages of your website.