Once you’ve gotten a headline written, you’ll need to write the lead paragraph of your release. Again, try to be pithy and encapsulate the point of your release into one or two sentences. After that’s done, ...
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What if you knew, for an absolute fact and supported by data, there had been a recent recall of chemical collars for dogs by a large company? That it had gone virtually unnoticed by the public? And that the recall had been the result ...