I have delivered hundreds of training sessions, and most recently over in Beirut for AUST (American University of Science and Technology). The reason why I was inspired to write this piece of content is because of delivering 4 hour ...
As a professional speaker, there is a lot you need to do, and remember on the day. It’s more than just creating a presentation… you then need to know it off by heart, plan your travel to the event, get ready to up-sell at the end of ...
Business is built on customer relationships, and brand perception sets the tone. Today’s consumers share their opinions and experiences widely, and their peers trust them when it comes time to buy or pass. Companies, of course, want to ...
Far too often, retailers think that consumer buying is randomized. That certain products appeal to certain customers and that a purchase either happens or it doesn’t. They approach product and service marketing in the same way, based ...
Marketers and graphic designers have long known that color plays a major role in the success of any marketing campaign. Specific colors tend to stir certain emotions in customers, thus creating brand relevance and motivating purchases. ...
The new economy of conversation: How brands can make and maintain meaningful connections and create a lifetime value with customers in ways that’ll set your brand apart in a crowded marketplace, tell an authentic story, foster ...
As with all things in life, we all want to be known for what we are best at. This is easy when you are in the public eye or a famous celebrity, but on the internet it’s a lot easier to get lost in the mix and pass over by the ...
Write simply, embrace your nerves and don’t always start with a joke. That is the advice for nervous public speakers from Associate Professor Tom Clark, who teaches a unit on public speaking and communication at Victoria ...
One of the best ways to attract high-paying clients is public speaking, both for a fee and when you waive your fee. A great strategy is sharing your expertise from the platform by giving how-to speeches to groups that your prospective ...
You don’t have to be a “born” public speaker to be a good one, and researchers think they can measure what makes a good or bad presentation. “This is something you can get better at,” one of those ...
