You must get links. You can begin your off page SEO with two way link which are easier to get. Two way links are easier, and they have less value, but they are a starting place and a piece of your optimization strategy.
Ahhhh… now I’ve got you! You thought all of us freelancers were just standing out here like bridesmaids hoping you’d toss that bouquet our direction, didn’t you? Well, you’re wrong. We’re not. In fact, quite the opposite. The only freelancers who are standing there waiting for you are the freelancers who don’t have any work. They’re either new to freelancing and have no experience yet or they’re lousy writers and have a bad reputation. If you want a quality freelancer, let me tell you what we’re looking for from YOU.
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Your Budget – I’ll remind you again. The only people standing there waiting for you to throw them a bone are newbies and people who can’t really write. Dogs eat bones. Freelance writers are not dogs. If you want a quality freelancer you’re going to have to ante up a little more than one dollar for 500 words.
For example. Lets say site 1 has perfect keywords. He pays an seo company to build 100 backlinks and he reaches the first page of Google. Site 2 knows nothing about creating a website that is terrible for SEO and pays an seo company to put his website on the 1st page. They charge for 1000 backlinks.
on page optimization. Determine the theme of your website so that you can come up with a half dozen keywords that you know people would use to search for you. Then include those keywords in your website page title tags, page descriptions, page content, and anchor text links. Provide content that people will want to see. Keep your site up to date. Ask yourself if you would be interested in reading through the website if you were a visitor and if you would return again.
This aspect of onsite work is the keyword research. It involves finding keywords and keyword phrases that are going be easy to rank on page one of the SERPS for. Then when you go to write your content you simply write it using the keywords that you found. Over time, these keywords will slowly work their way up to the top of the search engines and will bring your website traffic. The more content you put on your website focusing on these easy to rank for keywords, the more traffic you are going to get and the more money you will make.
Extra Tip: Use other relevant text related to surround your keyword with. Search Engines will sometimes penalize you for using a certain word or phrase to much.