Remember: Editors are vitally concerned about what their readers want to read, because if they lose readership, they lose their jobs. The real target of your release must be the editors. They are the gatekeepers. If they value the ...
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Brand building would also pave the way for product association. For example, when you think of toothpaste, Colgate immediately comes to mind. When someone mentions soda, you instantaneously form an image of a bottle of Coca-Cola in ...